DATA for 2009_4 (below)
Viewer’s Ages and Frequency of Viewing of Network Nightly News: 1974 and 2002 Combined
1974 frequently (%) rarely (%)
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18-29 45 13
30-44 50 12
45-64 68 8
65+ 71 5
2002 frequently (%) rarely (%)
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18-29 19 22
30-44 22 17
45-64 40 11
65+ 53 8
2009_4. One of the most important ways the news media influence politics is through agenda setting.
(a) Define policy agenda.
(b) Explain how the national news media engage in agenda setting.
(c) Explain the primary reason the president tends to have an advantage over Congress in gaining media attention.
(d) Consider the table above.
-Describe the difference in the viewing patterns of older and younger age-groups.
-Describe the change from 1974 to 2002 in viewing habits that exists for all age categories.
(e) Given the information in the table, describe one implication for presidents in their use of the media to promote their political and policy objectives to the American public.
A. Policy agenda- The issues that attract the serious attention of public officials and other politicians.
B. The national news media is close enough to the public to get a feel for the opinions they are having about issues and display them to the nation, which government officials can then tune in to watch or listen.
C. The president has an advantage over congress in getting media attention because the general public actually care what he has to say. Not to say that no one listens to Congress, but people who aren't really interested in government will be more likely to pay attention to the president.
D. Older people watch more news than younger people.
As a whole, the general public is declining in tuning in since 1974.
E. A large amount of people watch the news at night so the president may want to consider running ads during that time.
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